Canadian Club has fired back, gracefully, at Coopers in the billboard battle between the two alcohol brands in Adelaide.
In the latest instalment, Canadian Club has offered a pat on the back to Coopers, giving its rival credit for a game well-played.
The billboard is in response to the word-joust between the two the other week when Coopers responded to the placement of Canadian Club's 'Over Beer?' campaign across the road from its own billboard.
Coopers hit back with a witty retort.
This may be the end of the playful war-of-words between the two or it may be an invitation for the next round. Over to you Coopers.
Canadian Club's ad agency is The Works while Cooper's is KWP.
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