Digital communications agency Reprise Media has appointed Midu Chandra as its social media marketing director in a move aimed at positioning the platform as a viable business solution and marketing channel.
Chandra was formerly general manager of digital and social media at Telstra. There he directed several avenues of development, including creating a return on investment (ROI) model for Telstra in digital and social media.
He built insights based on data, set up social media monitoring platforms, social media guidelines, implemented a social customer relations management and mobile marketing platform, and developed the telco's digital youth program.
Reprise Media managing director Dave Fernandez said Chandra's primary duties will be to oversee the agency’s investments in social media monitoring, content, digital community management and social CRM.
“We are broadening our capabilities, moving into the next phase of social media development, which is the business application of social media and its measurable impact on company performances.”
“Midu’s appointment adds to our capabilities to amplify clients’ media effectiveness and build social platforms that show tangible returns in terms of brand consideration and engagement, as well as sales and customer service.”
Fernandez said Reprise Media was already in talks with clients about using social media in areas such as sales force coordination, call centre integration and customer satisfaction solutions.
Reprise Media’s clients include Hyundai, Target, Bunnings, ZUJI and South Africa Tourism.
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