Here's rather a long shortlist for the promo and activations gongs. There's some familiar faces on there – McDonalds, Melbourne Trains, Coke, Cadbury's. Who will win? Find out on Monday night (Cannes time) or Tuesday morning (Aussie time).
Best use of experiential marketing in a promo campaign
'Fascinators', Lion Publicis Mojo, Sydney
'Small World Machines', Coca-Cola, Leo Burnett Sydney
Guerilla marketing in a promo
'Joy Sculptures', Cadbury, Saatchi & Saatchi Sydney
'Big Brother, NAB', Clemenger BBDO Melbourne
Ambient
'A Place to Remember', Transport Accident Commission, Grey Melbourne
'McDonald’s Becomes Maccas', McDonald’s DDB Sydney
Best new product launch or multi product promo
Road to Recovery, Diageo Australia, Leo Burnett Sydney
Best sponsorship or partnership
'Big Brother', NAB, Clemenger BBDO Melbourne
Best use of broadcast
'Air Force FM, Defence Force Recruiting', George Pattison Y&R Melbourne
Social media marketing
'Dumb Ways to Die, Metro Trains', McCann Melbourne
Food and non-alcoholic drinks
'Joy Sculptures, Cadbury', Saatchi & Saatchi Sydney
'Small world Machines', Coke, Leo Burnett Sydney
Durable goods
'Valentine’s Day', IKEA, 303Lowe
Retail incl restaurants
'McDonald’s Becomes Maccas', McDonald’s DDB Sydney
Cars and automotive services
'Outback Dirtwash', Toyota, Saatchi & Saatchi Sydney
Entertainment and leisure
'Overstay Checkout', Art Series Hotels, Naked
'Guilt Trips', V/Line, McCann Melbourne
'Road to recovery', Diageo Australia, Leo Burnett Sydney
Public health and safety and public awareness
'Dumb Ways to Die', Metro Trains, McCann Melbourne
Best integrated
'Track my Maccas', McDonald's, DDB Sydney
'Fascinators', Lion, Publicis Mojo Sydney
'Small World Machines', Coca-Cola, Leo Burnett Sydney (2)
'Overstay checkout', Art Series Hotels, Naked Communications Melbourne
'Fascinators', Lion, Publicis Mojo Sydney
'Small World Machines', Coca-Cola, Leo Burnett Sydney (2)
'Valentine’s Day', Ikea, 303Lowe Perth
'Joy Sculptures', Cadbury, Saatchi & Saatchi Sydney (2)
'Big Brother', NAB, Clemenger BBDO Melbourne
'A Place to Remember', Transport Accident Commission, Grey Melbourne
'Track My Maccas', McDonald’s, DDB Sydney
'McDonald’s Becomes Maccas', McDonald’s DDB Sydney (2)
'Outback Dirtwash', Toyota, Saatchi & Saatchi Sydney
'Guilt Trips', V/Line, McCann Melbourne
'Road to Recovery', Diageo Australia, Leo Burnett Sydney (2)
'Air Force FM', Defence Force Recruiting, George Pattison Y&R Melbourne
'Stand Ins', NAB, Clemenger BBDO Melbourne
'Dumb Ways to Die', Metro Trains, McCann Melbourne (2)
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