Virgin Mobile, Durex, Metro Trains and Coca-Cola are some of the big-name brands to make the Cannes Lions PR shortlist. Scroll down for the full list of finalists.
Consumer Goods
'How to Launch a Business and Raise
$50k in 50 Hours' for Who Gives a Crap, Naked Communications Sydney
Healthcare and Services
'Durexperiment Fundawear' for Reckitt
Benckiser, Durex, Havas Worldwide Sydney
Technology and Manufacturing
'Fair Go Bro' for Virgin Mobile
Australia, One Green Bean Sydney '
Charity and Not-for-Profit
'The Most Powerful Arm Ever Invented'
for Save Our Sons and Duchenne Foundation, Red Agency Sydney
Public Sector
'Impossible Orchestra' for the
Department of Families, Housing, Community Services and Indigenous
Affairs, McCann Melbourne
Corporate Responsibility
'Dumb Ways to Die' for Metro Trains,
McCann Melbourne
Best Use of Digital PR
'The Most Powerful Arm Ever Invented'
for Save Our Sons and Duchenne Foundation, Red Agency Sydney
Best Use of Social Media
'Dumb Ways to Die' for Metro Trains,
McCann Melbourne
Best Use of Live Events and/or Stunts
'Small World Machines' for Coca-Cola,
Leo Burnett Sydney
Best Integrated Campaign Led by PR
'Fair Go Bro' for Virgin Mobile
Australia, One Green Bean Sydney
Celebrity Endorsement
'Fair Go Bro' for Virgin Mobile
Australia, One Green Bean Sydney
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