Pollard makes first senior appointment at Mojo

By By Amy Kellow | 31 August 2012
Steve Anastasiadis.

Publicis Mojo Australia chief executive Joe Pollard has hired Steve Anastasiadis as head of its leadership team, in her first senior appointment since taking the reins.

Anastasiadis will take on the role of team leader, working across major accounts including Nestle, Toyota and Frontline. He will also become a member of the Publicis Worlwide management team.

Anastasiadis joins from Saatchi & Saatchi Sydney where he was executive director. Prior to this three year role, he was a senior agency leader in Australia, Dubai and Paris for several years.

This is the first senior appointment chief executive Joe Pollard has made since joining the agency earlier this year.

Pollard said: “Steve is a highly motivated and experienced executive. He brings his team leadership, strategic skills and overall management experience to our team. I am thrilled that he will become part of the leadership team of the agency and will play a key role in helping me accelerate a number of key initiatives.”

Anastasiadis added: ”I was delighted to be joining the Publicis Mojo team. I have always been impressed at Mojo’s strategic and creative abilities from my first hand experience working alongside them on the Toyota business in Australia for many years. Our successful collaboration on the co-created brand campaign for Toyota last year was a positive experience for all parties.

“I am excited to be taking on the account leadership of Toyota, Nestle and Frontline. It is an important and exciting time for Publicis Mojo and choosing someone like Joe with her marketing, digital and media background to lead the business is a real indicator of the desire to move the game on."

Anastasiadis will commence work from Monday 3 September, 2012.

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