Overall revenue in Australian radio has dipped 3% in January 2013 compared to the same time last year, reports Commercial Radio Australia.
The figures, sourced by Deloitte for the 2013 Metropolitan Commercial Radio Advertising Revenue report, show all Australian major metropolitan areas down aside from the western capital. Brisbane saw the sharpest drop with a 7.02% decrease to $6.791 million while Sydney and Adelaide were not far behind with a 6.18% (to $12.844 million) and 5.35% (to $4.179 million) slide respectively.
Chief executive officer of Commercial Radio Australia, Joan Warner explained:
“The year has begun along a similar trend to last year with advertising revenues patchy among the five metropolitan markets, with some performing better than others, often dependent on local influencing factors,” Warner said.
“Radio continues to be a resilient media performer in tough economic times and is competing well in attracting advertising dollars in comparison to other traditional media.”
Perth rallied to record an impressive 5.56% growth to $6.581 million. It comes off the back of a continuing strong economy largely due to the mining sector as well as an ever increasing population.
According to population analysis company .id, Perth has been the fastest growing capital in the past 10 years and now has 25% more people than it did in 2001. Of Perth's 30 local government areas, none has recorded population decline since 2001.
This leaves Perth as a ripe market for advertisers across the board.
For the seven months of this financial year up to January 2013, commercial radio experienced a 2.02% decrease in revenue, with Perth again the only reported major metropolitan area to report an increase.