EXCLUSIVE: Pacific Brands linen company Sheridan has appointed Paspaley Pearls marketing manager Sofia Lloyd-Jones as head of marketing.
Jones, who began work with Sheridan this week, replaced Linda McDonald who departed earlier this year.
“It was about finding the right person for the broad discipline of retail,” Sheridan general manager Paul Gould told AdNews. “The role involves visual merchandising, communications as well as brand and digital work.
“Sofia's ability to create beautiful communications for premium brands in a premium space was very key in her winning the role,” said Gould. “Very few people have the eye required for that sort of work and she is one of those people.”
Jones will be executing new campaigns for Sheridan with a consumer push in September and an internal rebrand that will roll out before end of financial year.
Recruitment firm Hourigan International was engaged by Sheridan to assist with the search.
Damian Tynan, partner at Hourigan International, told AdNews: “Sofia is a unique individual for Sheridan as she brings a tremendous blend of experience having worked in disciplined FMCG, luxury and prestige, and retail environments both here and in the UK. This is an unusual mix for any marketer, but what is quintessentially Sofia is her calm approach to solving retail and brand problems.
“She absolutely understands how to position prestige brands and she has a natural 'eye' in this space. It will be exciting to see the fruits of her work in the coming months and years.”
Before her time with Paspaley Pearls, Jones worked with British Airways, Unilever and McDonald's in a variety of marketing roles.