In a sign of the times, print media salespeople aren't feeling secure in their jobs. Out-of-home, on the other hand, is a veritable love-fest. Sign of the times? Get it? Sign?
The AdNews Media Benchmark Study 2013, conducted by Roy Morgan, found out-of-home (including cinema) media salespeople were by far the most secure – 20% rated their job security as 'very good'. For newspaper salespeople, however, the result was a mere 5%.
There was a similar result in terms of job recognition. Out-of-home came out well ahead of the pack, with 80% of salespeople 'satisfied' or 'very satisfied' with their job recognition – newspaper salespeople were tied with radio at just 58%.
Pay was another thing altogether. Media sales as an industry had one of the lowest levels of pay satisfaction, second only to agriculture. Mining, unsurprisingly, rated the highest.
And within media sales? Newspaper and mobile salespeople were the most satisfied – relatively speaking – with 15% rating their pay as 'very good'. TV salespeople, on the other hand, were the unhappiest of a sad bunch – only 6% gave the thumbs up to their pay packets.
The Media Benchmark Study surveyed nearly 1,300 professionals in media companies, agencies, marketing and PR. For the full results, grab a copy at Roy Morgan's Online Store. For your health.
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