Opera Australia taps up Interbrand

By AdNews | 24 April 2013
Interbrand has been appointed to work on Opera Australia's brand.

Opera Australia has appointed Interbrand to work on its brand strategy and positioning as the organisation enjoys a period of massive growth.

Opera Australia grew its turnover 44% last year and is purportedly one of only two high profile opera companies in the world which is growing – the other being The Paris Opera.

Interbrand won the business following a five-way pitch. The Omnicom agency has previously worked with the organisation, most recently in 2006.

Opera Australia sales and marketing director Georgia Rivers said: “Opera Australia is in a period of massive growth, with turnover increasing 44% last year, making this an excellent time to build the brand. We're delighted to be partnering with Interbrand, who have guided and grown so many outstanding brands.”

Interbrand Australia chief executive Damian Borchok said: “We're excited about what more Opera Australia has to offer the world of the arts, and it's a great time to be partnering with them on the ways in which they can build their brand to match their ambitions.”

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