oOh! restructures, lures Luxottica exec

By AdNews | 18 December 2013
 
oOh!media COO and CFO Peter McClelland.

Out-of-home advertising company oOh! has appointed former Luxottica senior executive Peter McClelland to the joint position of COO and CFO amid a wider company restructure.

McClelland joins from glasses company where he was chief financial and administration officer for Asia Pacific and South African regions.

oOh! chief executive Brendon Cook said: "Peter brings a wealth of experience and skills to support the business, including not only the core finance functional skills, but a good track record in operational management.

"He joins a strong management team which is committed to driving innovative products and keep oOh! as the leader in not only size but in shaping the Australian away-from-home industry."

Cook said the company had invested more than $30 million in upgrading to digital screens, and flagged further investment in 2014.

"Through this investment we have delivered world-leading campaigns including … the dynamic real-time content campaign on billboards to underpin Virgin Mobile's 'Game of Phones' campaign," Cook said.

"The next 18 months will see an even more aggressive roll-out of digital assets with the aim of increasing the network to reach more than 60% of the population and enable even more creative campaigns as our audiences continue to grow."

Other structural changes include the sale of the Indonesian business to PT Vega Cipta Utama, and changes to the sales team which will see reporting lines streamlined due to the growing array of oOh! products and locations.

Meanwhile, general manager sales John O'Neill has departed the company. O'Neill joined in 2007 when Network Outdoor acquired O'Neill's company, Media Puzzle, to form oOh!, and has been part of the senior management team since then. It is not yet clear what his next move will be.

"John has been a key member of a team that saw oOh! created from the two smaller OOH companies and since then forge ahead to where it is now," Cook said. "He has been a great contributor to the business, but after 15 years in Outdoor he has decided to take a break from the industry. While he will be missed, we wish him well with his future endeavours."

The Champ Private Equity-owned company reported a 4.7% increase in revenue for the year.

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