Once upon a time in Artarmon: SBS media account never made it to MEC

By Brendan Coyne | 7 July 2014
Once Upon a Time in Punchbowl.

Razor is still working for one of its biggest clients, SBS, with the broadcaster never actually shifting its media account to MEC, it has emerged.

News that Razor had lost SBS, a client of nine years, surfaced in April, as Naked Communications announced it had picked up the creative component. The Razor/Joy units had previously handled both media and creative before being put on alert in January when the broadcaster called a pitch.

However, it is thought that a contract with MEC, which also counts Seven as a client, was never actually signed, despite reports to the contrary.

Instead, the broadcaster told AdNews that Razor was wrapping up its work for SBS, with ZenithOptimedia lined up to take over the account when campaigns for current broadcasts, such as the 2014 Fifa World Cup, come to a close.

“SBS commenced with a new creative agency, Naked Communications, this month, following a long and successful association with the Razor Group," said an SBS spokesperson.

"As part of that new partnership, SBS also established a relationship with ZenithOptimedia, which was determined to be the most appropriate fit. With respect to Razor, they are currently concluding a number of campaigns for SBS, including the 2014 FIFA World Cup."

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