On the box: Aussies stay true to TV

By AdNews | 11 April 2014
 

Despite the continuing growth of tablets and smartphones, Aussies are spending more time watching conventional TV than they did a year ago, according to a new report.

In the fourth quarter of 2013, Australians spent an average of 92 hours 39 minutes of broadcast television each month, up year-on-year by 1 hour 34 minutes, according to the latest Australian Multiscreen Report by OzTam, Regional Tam and Nielsen.

Viewing of TV content that is recorded and played back within seven days also rose by 15 minutes compared to the same period in 2012, now accounting for 6 hours 47 minutes per month.

Australians also now spend an average of 5 hours 52 minutes per month viewing online video, such as internet-delivered catch-up TV, on a PC or laptop.

Viewing online videos on smartphones has risen to an average of 1 hour 56 minutes per month, from 1 hour 20 minutes the previous year, and on tablets it's grown from 50 minutes per month at the end of 2012 to 1 hour 47 minutes at the end of last year.

Meanwhile, the proliferation of tablets and smartphones is continuing to grow.

About 40% of homes now have at least one tablet (up from 27% the previous year) and 68% of over 16s now own a smartphone (up from 59% a year earlier).

A total of 23% of homes now have an internet-capable TV, up from 20% the previous year, and PVRs are now in 53% of homes, up by just 1% on 2012.

The report states: “Amid the steady adoption of new technologies, Australians of all ages use their traditional TV sets for the overwhelming majority of time they spend consuming TV and other video.”

OzTam CEO Doug Peiffer said: “Even with extensive new screen and platform options, Australians are viewing as much broadcast television as they have in years. The report draws on Australia's best audience measurement sources to provide a unique and holistic view of how Australians are actually watching TV and other video content across various screens.”

Read the full report here.

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