NSW Government launches creative and digital agency panel search

By By Wenlei Ma | 7 March 2013
The NSW Government has kicked off a panel for creative and digital agencies.

The NSW Government has launched a pre-qualification scheme for creative and digital agencies to replace its current panel. Agencies need to be on the government's list to work with any state department or agency.

The scheme is for all creative and digital agencies but optional related services include research, public relations, direct marketing, event management and experiential.

It will replace the expired panel arrangement for advertising services, and has been approved for a four year period. It is being handled by the Department of Premier and Cabinet's Strategic Communications branch.

Incomplete work contracted under the current panel will continue on.

Government departments and agencies can engage advertising agencies on either a project or ongoing basis for no more than two years.

Government bodies that are developing campaigns which cost under $50,000 does not have to use an agency from the pre-qualification scheme.

Documents from the government stated it has spent approximately $116 million a year on advertising for the past four years but aims to reduce that figure to $92 million yearly.

Media buying is not part of the scheme, which is currently handled by MediaCom.

Requests for proposals close 28 April.

More to come.

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