NRMA Insurance pitch enters end game

By Brendan Coyne | 25 March 2014

The pitch for NRMA Insurance's main creative advertising account is nearing the end game, with M&C Saatchi and Host understood to be among agencies trying to wrest the business away from incumbent Whybin TBWA.

The account is one of the biggest in Australia and it is thought that virtually every major creative agency without a conflicting client piled into the pitch. That process is now drawing to a close with an announcement due within the next couple of weeks.

The pitch is part of the insurance giant's review its arrangements every three years.

Whybin TBWA won the business in 2010 and has been recognised for its work, last year picking up the Grand Effie prize for its Car Creation campaign, plus Silver and Bronze Lions in Cannes the previous year.

M&C Saatchi's Sports and Entertainment looks after IAG's sponsorship account, retained three years ago. The Works picked up creative from BMF for the seperate NRMA Group last year.

Whybin TBWA refused to comment on the pitch, as did Host and M&C Saatchi. John Lewis, head of advertising and promotions at IAG, could not be contacted for comment ahead of publication.

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