NRMA Motoring & Services has appointed Match Media to handle strategy after a competitive pitch.
The buying component of the business, handled by Mediacom, was not under review.
NRMA head of marketing and digital, members and brand, Jason Stidworthy, said: “NRMA decided to review the strategic component of its existing media agency business partners. We elected to appoint Match as the agency to take us forward as our preferred partner in media strategy.”
Match Media chief executive John Preston said: “NRMA Motoring & Services is a very well-known brand and we are proud to have them as part of our roster of strategy only clients. We are looking forward to working with the diversity of businesses that make up NRMA and helping them with the business challenges they face.”
Match Media's other strategy-only clients include Pepsi, Pfizer, Ateco Automotive and Ikea.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at email@example.com
The AdNews Media Summit is on 19 May, 2016. A top line of of the industry's smartest thinkers will debate the biggest topics in media, advertising, marketing and creativity. Don't miss it, buy tickets here. Buying 5 tickets or more earns you a discount.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org