November radio ad revenue on the rise

By By Amy Kellow | 7 December 2012
Image source: Wikimedia Commons.

Metropolitan radio posted strong ad growth in November with all markets rising except Brisbane to amass total earnings over $64 million, according to new figures released by Commercial Radio Australia (CRA).

Data revealed by the industry body today showed increases in all metropolitan markets except for Brisbane for November 2012, compared to the same period last year.

Melbourne led the charge with a rise in November ad revenue of 4.7% to $19.3 million, followed closely by Sydney which reported a 3.8% rise to $19.8 million. Perth posted a 7.3% jump to $9.2 million, while Adelaide rose by 3.4% to $6.1 million.

Brisbane dropped its November earnings by 2.4% to $10 million.

However, for the five months to November 2012 (the financial year to date) total metropolitan ad revenue fell by 2.1% to a total of $292.9 million. Brisbane was once again the worst hit shrinking 4.4% to $45.9 million, followed by Melbourne which dropped by 3.3% to $88.1 million. Adelaide fell 2.9% to $27.5 million, followed by Sydney with a 1% loss and drop to $91.4 million.

Perth was the only market to see a spike in this five month period, increasing by 1.6% to $40.1 million.

Commercial Radio Australia (CRA) chief executive Joan Warner said: “This is positive news for the industry and highlights the resilience and reliability of radio as an advertising medium in what is a tough trading environment. We hope this is the start of a more positive trend for the rest of the financial year.”

CRA's data was sourced by audit company Deloitte and included all direct and agency revenue.

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