Nokia slammed for faking its advertising

By By David Blight | 11 September 2012

Nokia has been chastised on social media for a recent ad promoting the video capabilities of its Lumia 920, which Nokia has admitted was a fake.

The ad, published on YouTube earlier this month, shows a man riding on his bike filming a girl riding next to him using a Lumia 920.

Much of the footage is shown from the vantage point of the Lumia 920, but when the couple rides past a caravan, a reflection from the vehicle's window shows that it is actually a professional cameraman driving in a van who is filming the girl, not the Lumia 920.

The ad has been attacked on Nokia's YouTube channel, with people writing comments such as “Faking bastards”.

Another person wrote: “Ooooh my god!! pure fraud in yo face!!!?"

Nokia has since apologised for the fake, writing on its website: “In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.

“Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.

“We are looking forward to bringing the Lumia 920, with PureView optical image stabilization to select markets later this year.”

Take a look at the video below. It is clear the ad is a fake at about the 26 second mark.

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au

comments powered by Disqus