Nokia rings in new Apple assault

By By Amy Kellow | 4 October 2012

Nokia has become the next big brand to challenge rival Apple, launching an animated, anti-iPhone spot for its Lumia 920.

Called 'Time to #Switch', the campaign aims to highlight how Nokia's Lumia 920 comes in a range of colours, as opposed to the monochromatic iPhone 5.

It comes just weeks after technology giant Samsung kicked off a major assault against Apple, poking fun at its devout consumers who queue for hours outside its stores. Called 'The Next Big Thing Is Already Here', the spot has racked up over 16 million views in just a few weeks.

What do you think of the Nokia campaign? Let us know your thoughts in the comments below.

You need Flash player 8+ and JavaScript enabled to view this video.

 

You need Flash player 8+ and JavaScript enabled to view this video.

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at amykellow@yaffa.com.au

comments powered by Disqus