Nivea replaces Orchard with AnalogFolk

Beiersdorf owned brands Nivea and Nivea for Men have appointed AnalogFolk to handle digital, ousting incumbent agency Orchard.

The appointment has come at the end of an 11 year relationship with Orchard, with the partnership seeing in excess of 400 campaigns.

Beiersdorf digital marketing manager Phoebe Adams said: "AnalogFolk has a unique way of approaching business challenges, placing the consumer and their experience at the heart of its digital solutions. This way of thinking aligns perfectly with the digital direction of our brands.”

AnalogFolk has been working with Nivea for one month and has begun work for both Nivea brands with a social project around thanking their fans.

The year old agency will primarily handle the CRM, digital, communications planning, brand activation and campaign aspects of the brands.

AnalogFolk managing director Matthew Robinson said: “We are truly thrilled to be working with the fantastic team at Beiersdorf and we can’t wait to get to work with the Nivea team on creating some great work.”

The agency has also brought on board a string of new additions to the team, including former Naked communications director Rikki Townsley, who joins as senior strategist, and former BD Network client service director Lucy Plunkett who joins as client partner.

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