Nickelodeon appoints marketing head

By By Erin Smith | 21 February 2012
Nickelodeon Australia and New Zealand director of marketing and commercial partnerships, Tina McIntosh.

Children's entertainment network Nickelodeon Australia and New Zealand has appointed Tina McIntosh as director of marketing and commercial partnerships, following an internal transfer within Viacom International Media Networks.

McIntosh replaces Jules Clarkson, and will move on from her current position as director of marketing and communications for MTV and Comedy Central.

Beginning on 26 March, McIntosh will be responsible for promoting Nickelodeon's channels and brands to consumers, carriers and advertisers. McIntosh will work closely with all departments to develop brand profile and a reputation for innovative creativity, and build strategic marketing partnerships to drive distribution and revenues.

Nickelodeon Australia and New Zealand vice president and general manager Ben Richardson said: “Tina has proven that she possesses an amazing ability to rally people around everything she does, and we welcome her well-honed marketing expertise to the world of kids.

“I'm confident that she'll lead Nick and Nick Jr to a wealth of new opportunities and keep us top of mind as the number one destination for kids and families.”

As MTV and Comedy Central director of marketing and communications, McIntosh drove consumer awareness campaigns for Jersey Shore, Geordie Shore, the Optus One80 project, while overseeing the launches of MTV Hits and MTV Classic channels in New Zealand.

McIntosh also spearheaded the New Zealand marketing of Comedy Central’s exclusive premiere of Angry Boys and the original Comedy Central Roast of Murray Mexted.

Nickelodeon Australia is a joint venture between Viacom International Media Networks and XYZnetworks.

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