News Limited hires White Agency and Publicis heavyweights

By Brendan Coyne | 5 February 2013
Bauer sales director Fiorella Di Santo

Fiorella Di Santo has laid the cornerstones of her own team at News Limited. The group sales director, appointed last November, has hired Publicis Group's Carl Colman as national customer solutions director and Craig Galvin, formerly of the White Agency, as digital strategy director.

Colman helped steer media and creative strategy for brands including Telstra and Qantas with his former employer. He will now handle operations and strategy of News Australia Sales, overseeing trade marketing, pricing, creative services, insights, business development and commercial innovation.

Galvin, who co-founded the White Agency in 2002 after managing national sales at Yahoo! and launching Yahoo!7, will drive News’ digital advertising strategy. The firm will leverage his experience in building digital platforms for Commonwealth Bank, Lexus and Coca-Cola.

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