IAB calls for award entries
The Interactive Advertising Bureau
(IAB) has called for entries to its annual awards. The categories
include brand awareness and positioning, direct response and lead
generation, product launch, brand loyalty and retention and tablet
marketing. Finalists will be announced in June, with the 2013 IAB
Australia Awards held on 11 July 2013. Tickets for the awards
will be available for purchase in April.
Sydneysiders treated with Tam Tam bus
Arnott's Tim Tam's 'Love More' bus will
be outside Sydney's Customs House today from 7am to 3pm. This is the
last leg of the bus' journey, which has been touring nationally since
last month. It invited consumers to engage with the brand through
games and activities in a bid to promote its new Tim Tam Treat Packs
range. The campaign was created by DDB Australia.
Radio gaga
The president of the Radio Lions jury at Cannes this year, Ralph van Dijk, has suggested Australian brands are too reliant on the same voices in TV and radio advertising and as a result are being damaged. His Sydney-based firm Eardrum has launched a casting agency specifically for voice talent.
On video
Digital advertising platform Videology has appointed Sarah Hassanin as commercial director. She was at The Video Network and Ninemsn previously. Chris Mooney, formerly of Tribal Fusion, the BBC and Facebook has come on board as sales director.
Virgin Mobile gets the blues
Virgin Mobile has become a sponsor of the Byron Bay Bluesfest following successful partnerships with music festival Splendour in the Grass. As part of the deal, Virgin Mobile will erect a number of campaign activations at the festival, such as free ice creams via SMS, phone charging stations and a customer area.
Webling mines Moon for new staff
Digital agency Webling Interactive has boosted its team with four new hires including former Moon head of digital Phil Herborn as strategy director. Two other Moon staff members, James Canavan and Leonie Wilson, has come on board as a consultant and senior producer respectively. Additionally, the agency has appointed Wunderman's Sharni Allen as digital solutions architect.
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