NEWS IN BRIEF: 7 December 2012

By AdNews | 7 December 2012

Local copywriters' film shortlisted for major Intel campaign
A short film made by Australian copywriters Simon Fowler and Jono Paull called 'David Schwimmer Checks Out' made the final 12 listing of technology company Intel's long-running 'Four Stories' campaign. The four winning videos, from America and the UK, were judged by a panel of industry heavyweights including Roman Coppola and actress Chloe Sevigny . The campaign, which launched in August, invited film makers from around the world to submit a short film in which its Ultrabook featured as a central element of the plot. The push was also a tie-up with international hotel chain W Hotels, with the films having to have been filmed at one of its hotel.

New boss for Vogue Living
Former Country Style Magazine editor Victoria Carey has been appointed editor-in-chief of the NewsLifeMedia lifestyle title and also editor-in-chief of Vogue Living Australia. Carey will report to health and lifestyle group publisher Nick Smith, with the changes effective immediately.

Tourism Australia unveils new logo
Tourism Australia has rebranded with a new logo modernising its iconic jumping Kangaroo icon. AdNews understands the logo, which was created by Interbrand, cost $200,000 to develop.

Comms Council WA and Curtin Uni work to inform graduates
The Communications Council Western Australian arm has partnered with Curtin University in a bid to ensure its marketing graduates are informed of the industry. It will seek to work industry trends and topics into the curriculum and provide graduates with tips on job seeking and resume writing.

Yahoo!7 and Who to stream Rolling Stones concert
Online platform Yahoo!7 has revealed it will live stream the Rolling Stones' 50th anniversary content on Pacific Magazine-owned celebrity magazine Who's website. The concert will take place on 16 December 2012 at 1pm. Fans can purchase the concert to stream it live for USD$31.95

Local agencies shine at Bravo awards
Local agencies Saatchi &Saatchi, Ward6, McCann Healthcare, H&T, and New Zealand agency Insight took home awards at last night's Bravo! awards, which aim to honour creative excellence in healthcare communications. Saatchi & Saatchi and McCann Healthcare each took out two awards, while Ward6 and Insight were awarded one.

APN taps up new transit offering
Out-of-home media company APN Outdoor has renewed its offering to the transit market in a bid to capture the increasingly fragmented audiences. APN claims this is the largest change to sector it has ever made and claims to offer "significant" value proposition to advertisers. It will also incorporate discounts across production for quarter one in the new year. APN Outdoor general manager of sales said Phil Eastwood: “Our Transit network has always delivered excellent value, but like all media channels, we need to constantly review our offering to market to ensure we are providing advertisers with a compelling proposition. With the introduction of new routes to the Transit Network, it is incumbent on us to regularly review our reach, frequency and SOV outcomes.  And this we have done with our new packages – increasing panel numbers in some cases by as much as 60%.”

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