NEWS IN BRIEF: 6 August 2012

ARN and ARMN appoint Mobile Embrace
Australian Radio Network and Australian Regional Media Network has hired Mobile Embrace as the sales house for its mobile sites and apps. Mobile Embrace has also signed a strategic partnership with APN New Zealand.

Telstra hires head of IPTV
Telstra Media has recruited Eric Kearley as head of IPTV and Pay TV. Kearley joins from TVNZ where he was head of digital media, channels and licensing. He has also worked for MTV. Kearley has been charged with growing Telstra's IPTV and pay TV revenues.

Coles continues Ninemsn partnership
Coles has signed on for another year as the partner of Ninemsn's Food website. The agreement has so far seen Coles-branded content integrated across the website with the supermarket's Curtis Stone videos accounting for 70% of streams on the site.

Hogwash entries close Friday
Entries to Project Hogwash, which calls time on grocery-buyer behaviour myths, close Friday. Entrants must share three myths heard in the supermarket landscape. Research from TorchMedia  has helped brand manufacturers understand how shoppers differ in their demographics, behaviour and attitudes, disproving myths. To enter, visit www.torchmedia.com.au/hogwash. Entries close 5pm Friday 10th August 2012.

Priceline, Michael Hill sponsor ACP's 30 Days initiative
ACP Magazines' '30 Days of Fashion & Beauty' will return for its sixth year next month, with sponsors including Price line and Michael Hill Jewellers. '30 Days'  is an integrated advertising and retailer initiative and will run across TV and radio in Sydney, Melbourne, Brisbane and in ACP titles including The Australian Women’s Weekly, Harper’s Bazaar, Woman’s Day, Cleo and OK!

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