NEWS IN BRIEF: 5 September 2012

By AdNews | 5 September 2012

TVN targets mothers
Media and technology company The Video Network has launched a new offering designed to target mums. The product will allow brands to serve ads on online video content targeted specifically at mothers and includes a transparent site list.

Re boosts strategy
M&C Saatchi's brand consultancy Re has hired Michelle Traylor as head of strategy. Traylor joined from Interbrand Sydney where she was strategy director for the past year and a half. She has previously worked at Interbrand London, CHI and Leo Burnett.

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