NEWS IN BRIEF: 5 September 2012

By AdNews | 5 September 2012

TVN targets mothers
Media and technology company The Video Network has launched a new offering designed to target mums. The product will allow brands to serve ads on online video content targeted specifically at mothers and includes a transparent site list.

Re boosts strategy
M&C Saatchi's brand consultancy Re has hired Michelle Traylor as head of strategy. Traylor joined from Interbrand Sydney where she was strategy director for the past year and a half. She has previously worked at Interbrand London, CHI and Leo Burnett.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus