NEWS IN BRIEF: 4 April 2013

By AdNews | 4 April 2013

Smith's appoints Test Drive
Experiential agency Test Drive has picked up work from Smith's Snackfood Company. Test Drive won the business after a pitch and will handle the brand's experiential and sampling business for 2013. The agency is already working on a campaign for Red Rock Deli across supermarkets nationally.

Interplay beefs up
Sports ad network Interplay Media has hired Prime Creative Media's Pete Lock as digital sales manager and Jedo's Ani Shivapuja to head up campaign delivery.  The company claimed 2012 was a big year in terms of revenue growth.

Mattel to play with Ogilvy
Mattel has appointed Ogilvy PR Melbourne to handle an integrated marketing campaign for iconic board game Scrabble. Ogilvy picked up the business after a four-way pitch. Mattel senior brand manager Damian Black said he was impressed by Ogilvy's ideas, which reached beyond “product based PR solutions”.


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