NEWS IN BRIEF: 31 August 2012

By AdNews | 31 August 2012

DGM and Viva9 come together
Digital Performance Group has acquired affiliate network Viva9 and will merge it with DGM. The enhance agency's offering includes campaigns across comparison websites, coupons, cash-back sites, loyalty rewards, content and eDM databases. DGM has been operating for almost a decade.

Copy School seeks students
The Communications Council's AWARD Copy School has opened enrolments for junior copywriters with one or two years pf experience. The course is designed to impart discipline and understanding about the commercial reality of advertising copywriting. Tutors in Sydney include Tom Moult, Tom McFarlane, Rowan Dea, Rebecca Carrasco, Mark Sharman, Sarah Oakes, Nathan Lennon and Ted Horton.

SBS recruits CD
SBS has hired Nol Davis as creative director, a newly created role. He joined from TVNZ where he was executive creative director and has previously served in similar roles at Channel 5 Broadcasting in the UK. Davis will head up the network's on-air promotions and design teams and integrate them under the marketing department.

Pure Water Systems fined $26,400 for telemarketing breach
Water purification brand Pure Water Systems has been ordered to pay a $26,400 fine by the Australian Communications and Media Authority (ACMA) for calling consumers registed with telemarketing blocking service, Do Not Call. Consumers complained about the calls to the government service, saying they had been contacted by the brand selling its water filtration products.

ARN rolls out digital radio station
Australian Radio Network will launch a dedicated radio station called iHR2 Festival to support this year's American 'I Heart Radio Music Festival', offering local audiences content, interviews and music from the event. The station will be live from 1 - 22 September 2012.

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