NEWS IN BRIEF: 30 September 2013

By AdNews | 30 September 2013

Today and Triple M leading SCA traffic surge
Southern Cross Austereo (SCA) has reported a 49% year-on-year spike in online traffic to 2.8 million unique monthly browsers for August 2013. The figure includes all SCA's brands nationally, led by The Today Network and Triple M network which recorded their highest month ever, with 81% and 32% increases respectively. The data is from mobile and desktop browsers.

Apple still ripe as ever
Apple is still the favourite when it comes to Australian customers and tablets. A study by technology company Vision Critical found that of the 1,000 people surveyed, 77% owned an iPad, compared to 11% who owned a Samsung Galaxy. Other findings revealed PCs are still the preferred device for activities including email and online banking, and that majority of participants use their tablet at home more than on-the-go.

Lilley sparks Twitter trend
The creator of comedy shows Summer Heights High and We Can Be Heroes, Chris Lilley, has kicked off a Twitter campaign promoting his upcoming show, Private School Girl. It invites fans to Tweet with the hashtag #privateschoolgirl to see an exclusive clip and find out when the show launches. It will screen later this year on the ABC. View the website here.

Modern Family and Elementary lift Ten's Sunday game
Fast-tracked episodes of Modern Family and Elementary lifted Ten 17% in its target 25 to 54-year old demographic for the Sunday primetime block. Two episodes of Modern Family attracted 682,000 and 804,000 viewers while Elementary was watched by 733,000 people. Both shows were fast-tracked within days of its US broadcast. The top-rated show last night was Seven's The X Factor which had 1.54 million viewers.

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