NEWS IN BRIEF: 3 November 2011

By AdNews | 3 November 2011

UM appoints digital implementation director
UM Australia has appointed Yahoo!7 sales strategy manager Maria Grivas as digital implementation director. In her new role, Grivas will be tasked with engaging with online publishers during campaign development and implementation. The appointment marks the latest in a string of digital appointments being made by UM chief executive Mat Baxter. 

Yahoo!7 partners with Kampyle
Yahoo!7 has partnered with Kampyle, a customer feedback company which will allow the digital publisher to collect, analyse and distribute online feedback to different stakeholers. Yahoo!7 director of operations Kath Hamilton said: "Yahoo!7 is about connecting our audience to the information and people that matter most to them, so it’s imperative that we offer an exceptional online user experience."

Australian executive demand slumps
Demand for Australian executives has fallen to its lowest level since Octboer 2003, according to the E.L Consult Executive Demand index. Demand fell 17% in October compared with the previous month, following a 12% fall in September.

FreeTV chairman Wayne Goss steps down
Free TV Australia chairman Wayne Goss is stepping down from the role after three and a half years. An announcement on a new chair has not yet been made, and is expected in the near future. 

News Corp suffers 4.8% profits drop
News Corp has been hit with a 4.8% profit drop for the first quarter of the 2011/2011 financial year. The company's profits fell 4.8% year-on-year to $US738 million. Profits fell on the back of one-off costs resulting from the company's failed British Sky Broadcasting bid, as well as difficulties in the publishing unit. The company has been plagued of late by the UK phone hacking scandal. 

Carlton United Brewers reveals new beer
Carlton United Brewers has launched a new beer called Victoria Pale Lager in conjunction with advertising agency Droga5, in the lead up to summer. The launch of the beer will be supported by a marketing campaign, which will focus primarily on a wide-ranging outdoor media buy that will launch in a weeks time.  

Pacific+ bags nine at Folio: Awards 
Pacific+, the custom and corporate division of Pacific Magazines and Seven West Media, has won a total of nine awards, including four gold at the Folio: Awards. The awards which recognise content across all sectors in consumer, custom and B2B publishing environments, were announced in New York City on 1 November.  

Decoder grows its staff
Brisbane agency Decoder has added two new staff members to its team with Helen Leech joining the account service team as project manager and Eli Samuelu joining the studio. Leech joins the agency from BCM, where she was account manager, and brings with her digital and direct marketing knowledge. Samuelu previously worked as a freelance graphic designer at Glenda Stenner Recruitment.

Do Not Call register reaches new heights
The Do Not Call register has reached seven million numbers, less than five years after launching. The register now includes just over half of Australia's fixed line home numbers. ACMA chairman Chris Chapman said: "Many Australians are choosing not to recieve telemarketing and fax marketing."

KPMR forges alliance with Lipton Fleming
Marketing and media recruitment company KPMR has entered into an alliance with UK recruitment body Lipton Fleming. The deal will allow Australian workers in London to get jobs back in Australia, while allowing British workers in Australia to get a job easily in Europe. 

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