NEWS IN BRIEF: 24 September 2012

By AdNews | 24 September 2012

Yahoo!7 premieres new home
Yahoo!7 has debuted the beta version of its new homepage in anticipation of the official launch mid-next month. The new homepage is designed to be less cluttered with a longer page. It has also integrated sponsored content modules for brands.

Ninemsn gives news a makeover
Ninemsn has rolled out a new look for the Nine News website ahead of a mid-October switchover of the news service. The revamped page was designed around four key principles – social, video, speed and devices. Luxury car brand BMW is the advertising partner for the launch.

St. John wins App Aid
St. John Ambulance NSW has taken the top honours at the App Aid charity challenge for its 'Responder App' which supports volunteers in emergency situations. Second prize went to OzHarvest. Participants in the challenge were briefed to create an app in 48 hours. The competition was hosted by the Vodafone Foundation and hosted by Guy Kawasaki.

Crikey unveils new look
Online news website Crikey has relaunched its website with a tagline, 'Independent Media. Independent Minds.' The site rebuild was the result of two years of work which included the introduction of new back-end technology and subscription systems. It has also added a new masthead: The Power Index.

ACP readies for 'Health and Wellbeing Weekend'
ACP Magazine has announced it will host a 'Health and Wellbeing Weekend' in Sydney from 20 - 21 October. Held at First Fleet Park The Rocks, the event is a cross platform initiative designed to promote health awareness and general wellbeing. Diamond sponsors of the event are Nature's Own, GC Healthy Life, Stevia Sweet and Nation.

The Vine rolls out mobile app
Youth culture and lifestyle website The Vine has launched a new mobile web-app which will provide readers with its daily content. The app is suitable for use will all internet-enabled mobile devices.

Grazia names Twitter as shopping trigger
Women's fashion magazine Grazia has released the results of its annual shopping survery, finding social media encourages consumers to shop more. 72% of readers admitted to having "shopping envy" after viewing a friend's new purchase on Twitter. Other findings also revealed 72% prefer to shop instore while only 28% expressed a preference for buying online. The survey aims to celebrate the title's second annual Shopping Awards which names shoppers' "favourite" retailers.

Microsoft eyes journalists for Windows 8 content service
Technology and digital media giant Microsoft has announced it will hire journalists to launch its recent news and content service for Windows 8 smartphone and tablet users. According to a report in The Australian, journalists will create the service's content, which will load on devices upon start-up as opposed to being manually opened by the user.

Reed buyer speculation heightens
Trade publisher Reed Business Information may be close to securing a buyer for its local print and online titles, according a report in The Australian. The company publishes titles including B&T, Australian Doctor, Money Management and Super Review. It has been on the market for six months but has failed to nab a buyer as of yet.

GPY&R Sydney elevates Pawlak to CD
Y&R Group Sydney has promoted senior copywriter Bart Pawlak to creative director of George Patterson Y&R. Y&R Group Sydney chief creative officer Julian Watt said: “We're excited to see Bart step up like this. He's a superb thinker, craftsman and really gets the business of creativity. Add to this, he radiates positive energy, a vital part of a great creative business.”

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