GE unveils Umi
Design and branding agency Milo & Co have created the brand assets for Umi, a personal loan brand owned by GE Capital. The agency developed Umi's name, tagline – 'This is lending' – and visual identity.
InMobi signs with Mi9
Mobile ad network InMobi and Mi9 have entered into a two-year partnership. The deal will see InMobi represent selected mobile ad sales for Ninemsn as well as offer production capabilities.
OgilvyOne draws on Endless Rewards
OgilvyOne, Ogilvy's direct marketing arm, has teamed up with Endless Rewards, a customer relationship management software platform. Endless Rewards provides platforms for CRM and loyalty marketing programs which aim to combine traditional in-store cards, online shopping, analytics, customer account data and more.
Mutti hires New Republique
Sandhurst Fine Foods has awarded the creative account for its pasta sauce brand Mutti brand to independent agency New Republique, replacing McCann Sydney. New Republique will extend on Mutti's brand positioning and is responsible for creative and strategy.
Setanta unveils UEFA campaign
Sports TV channel Setanta Sports has launched a campaign in the lead-up to the UEFA Euro 2012 football competition. The campaign was developed by March One and includes a social media competition on Facebook.
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