KFC set to bring back 'The Double'
Fast food company KFC Australia is set to bring back 'The Double' for a limited time, its bun-less burger, to celebrate the brand reaching 500,000 Facebook fans. The decision was announced on the brand's Facebook page on 14 June 2012, and generated over 27,000 likes in 48 hours. The burger will be available for two days only at restaurants nationwide, June 27 and 28. The digital strategy for the campaign has been led by MediaCom, with creative and PR handled by Ogilvy and Edelman respectively.
STW launches new, full-service digital agency
STW's Alpha Salmon has launched a new digital agency to be led by Peter Marks, former M&C Saatchi Sydney staffer, called Sweet Digital. The full-service agency will cater to the "growing needs of SME clients across Australasia", said the brand in a statement, and will be Australian-owned and operated. Alpha Salmon Australia co-founder Kelvin Chang said: “With exponential digital growth expected in the SME market across the region we feel now is the perfect time to launch Sweet Digital [...] It will provide new SME clients with a competitive range of digital services and will be a key factor in driving new business growth in the region.”
M&C's Make appoints James Bush as Creative Technologist
M&C Saatchi's digital production agency Make has appointed James Bush to the newly-created role of Creative Technologist. Bush was previously based in the UK, and most recently held the title of Stinkdigital's technical director.