Seven scores with football
Network Seven's Saturday Night Footy
set a 2013 record peak audience with 1,364,000 viewers watching
nationally on Seven and 7mate, according to the broadcaster. It
garnered a five-city metro audience of 986,000, with 538,000 viewers
watching in Melbourne, making it the program's highest audience in
the region for the year. Seven's Friday Night Football on Seven
and 7mate also delivered the year's highest national audience,
including regionals, with an audience of 1,334,000 and an average of
1,003,000.
The claims are supported by OzTam data.
Lavender new partner
Lavender's head of planning
Victoria Curro has made partner after three years with the firm. Before that she was MD of McCann Sydney. Lavender
founder Will Lavender said in a statement: “Victoria excels in
brand and data driven strategy. It’s rare to find such talent in
one person."
Nescafe pop-up store touring Aus
Local agency Maverick has created a
Nescafe pop-up retail shop to promote the brand's new Cafe Menu
product range. It will tour six major shopping centres across the
country throughout May and invite shoppers to sample the products.
Maverick - owned by the STW Group - worked with Publicis Mojo and
ZenithOptimedia on the campaign.
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