NEWS IN BRIEF: 18 September 2012

By AdNews | 18 September 2012

Out-of-home raises over $200,000 to support indigenous literacy
The out-of-home industry's three month sponsorship of the Australian Literacy and Numeracy Foundation's (ALNF) Indigenous 'Wall of Hands' literacy appeal has reported to have raised over $200,000. The funds will help support the ALNF's literacy programs for Indigenous children living in remote Northern Territory communities. The sponorship was showcased across several outdoor formats and ended this week.

TorchMedia bolsters scheduling and marketing team
Retail media provider TorchMedia has strengthened its scheduling and marketing team with the promotion of Steve Jones to the newly created role of national trading director. Jones was previously working as strategy director, with the new role requiring him to ensure optimal scheduling across several shopper platforms. The company has also appointed former FMCG marketer Amie Hine to marketing and commercial manager.

Collingwood FB game kicks goals
The Collingwood Football Club's Magpie Shoot-Out Facebook game has been played by more than 5,000 people in the first week of its launch. The game app challengers players to test their 'goal kicking skills' on a virtual field in different weather conditions. The Facebook page added an extra 3,000 'likes' within the first 48 hours of the game. It was developed by social media company Peazie.

Gillette and YouTube roll out football channel
Procter & Gamble brand Gillette has unveiled a football-focused sponsored channel on YouTube which will aggregate content including goals, highlights and behind-the-scenes footage as well as exclusive, new football content in Europe, Middle East and Africa. The Gillette Football Club will cover leagues including Spain's La Liga, Italy's Serie A, clubs such as Manchester City, Chelsea, and Paris Saint-Germain and bring together content from providers including ESPN. Functions such as social gaming will also be added post-launch. Additionally, for each registration to the Club, Gillette will donate US$1 (up to $300,000) to Streetfootballworld which aims to help young people through football.

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