NEWS IN BRIEF: 17 October 2012

By AdNews | 17 October 2012

Lavender grows tech ranks
Independent agency Lavender has added six staff members to its technology team which now totals 30 people. The six recruits are Jeff Chen as application developer, Daniel Mackay as senior software engineer, Stephen Macchia as senior front end developer, Tony Hall as senior UX designer, Caroline Chu as senior digital designer and Patricia Potestas as digital producer. The demand for more staff is off the back of the roll-out of Lavender's Loyalty 3.0 product for Gameshop in Europe and organic growth. The agency now has 110 staff.

Autumn:01 creates for InterScope
Australian digital agency Autumn:01 has launched the new InterScope Records website for the American brand. The local agency established a Los Angeles presence after winning a pitch for the brand earlier this year.

Fairfax signs up with Adobe
Fairfax Media will work on an Adobe editorial publishing platform in its Metro Media division. The integrated platform will include the Adobe Web Experience Management Solution, Adobe CQ, Adobe SiteCatalyst, Adobe Digital Publishing Suite and Adobe Creative Suite 6. Fairfax said it will power its integrated, digital-first newsrooms.

WeTransfer hires Ad2One
File transfer service WeTransfer has signed an agreement with Ad2One to handle sales of its ad inventory. WeTransfer claims 90,000 unique visitors montly.

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