NEWS IN BRIEF: 16 August 2012

Leo Sydney bolsters digital team
Leo Burnett Sydney has added to its integrated production unit with the recruitment of John McLean as executive digital producer. McLean will work across Canon, Diageo, Energy Australia, GIO and eBay. He joins from Clemenger BBDO Sydney and has previously worked at Droga5.

Twitter founders unveil publishing venture
Twitter co-founders Biz Stone and Evan Williams have launched a new venture, Medium.com, an online publishing platform. The new offering will aggregate content such as blogging, social networking, photos and tweets by topic rather than author.

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