McCann Worldgroup recruits new global
boss
McCann Worldgroup has appointed former
Constituency Management Group chief executive Harris Diamond as its
new boss. Diamond will replace chief executive
Nick Brien, who has stepped down from his role.
Masterchef swells with two new sponsors
Electrical company Sunbeam and car
company Fiat Chrysler have signed on as sponsors of Network Ten's
forthcoming Masterchef series and its Masterchef: The Professionals
spin-off. The companies join supermarket Coles as sponsors.
NFL hits up Urban Geek
The NFL has appointed digital ad sales
agency Urban Geek Media to promote its range of commercial goods. The
agency will create online ads for the NRL's assets viewable on
computer, mobile and tablet devices.
Tumblr enlists We Are Social for new
program
Blogging platform Tumblr has recruited
global social media agency We Are Social to work on its new
international brand-focused program. Launching today, the program has
been designed to help brands work with well-suited partners to ensure
they get the most of Tumblr. The agency's eight offices around
the world will work on the program.
Responsys urges local retailers to
start Christmas campaigns
Australian digital marketers have until
19 November 2012 to kick off their Christmas campaigns or will miss
out on sales, according to online marketing company Responsys'
director of insights Tim Beveridge. Beveridge advised local retailers
to start their campaigns now to ensure local retailers don't shop
only with US brands, many of which have already kicked off their
campaigns.
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