NEWS IN BRIEF: 12 July 2012

By AdNews | 12 July 2012

Tablet impressions up for InMobi
Mobile ad network InMobi has reported a 34% increase in impressions on tablet devices over the last quarter across its Australian network. Of the different tablet devices, Apple's iPad dominated the field and saw its share of impressions rise from 4.9% to 5.7%. On its network, Apple's iPhone holds 51.6% of total impressions.

Foxtel unveils Olympics app
Foxtel has launched its London 2012 Olympic Games App across both Apple and Android operating systems. The app features streaming across eight channels, catch-up, results, TV guide and remote record of Olympics sessions to the IQ box.

Amnesia invests in search
Amnesia Razorfish has boosted its search capabilities with the appointment of David Iwanow as SEO manager, working on Suncorp. Iwanow joins from Next Digital where he was in a similar role. Previously, he founded The Lost Agency and he is also one of the founding organisers of SEO Meetup, a social networking group.

Fairfax makes over The Vine
Fairfax youth culture and lifestyle website The Vine has undergone a rebrand with a refreshed design, new site structure and a partnership with Shopstyle for its shopping section. The Vine has also appointed 23-year old Alyx Gorman as editor. The Vine is aimed at people in the 18 to 35-year old demographic.

Mums targeted in e-commerce launch
CatchofTTheDay Group has launched Mumgo, an e-commerce website aimed at mothers. Mumgo touts itself as more than just a shopping site and is said to combine shopping with an online community aspect which includes expert blog posts and product reviews. Mumgo is the group's fifth website and sits alongside CatchofTheDay, Grocery Run, Scoopon and Vino Mofo.

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