NEWS IN BRIEF: 11 July 2012

By AdNews | 11 July 2012

Sticki appoints CEO
Social media business Sticki Digital Media has hired Stephenie Rodriguez as its chief executive. Rodriguez has worked at Mighty Media Group for the past nine years and has 25,000 followers on Twitter.

DJs joins up with Arena
David Jones and Foxtel's Arena channel have partnered to broadcast the retailer's 2012 Spring/Summer Fashion Launch for the first time. The event will premiere on August 20 at 9.30pm as a one-hour program supported by a series of branded content vignettes. The program will show everything from runway action to model castings, fittings, celebrity red carpet arrivals and backstage interviews.

Eye sale one step closer
A report in the Australian Financial Review has suggested Champ Private Equity-owned Ooh!Media is close to signing a deal with Network Ten to buy outdoor company Eye. An announcement is expected by the end of the week.

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