NEWS IN BRIEF: 10 September 2012

By AdNews | 10 September 2012

Radio ad revenue stays strong for Syd and Perth
Commercial radio ad revenue in Sydney and Perth has remained strong for the month of August, according to figures released by Commercial Radio Australia. Compared to the industry body's 2011 August report, Sydney has seen a rise in revenue of 2.23%, with Perth gaining a 2.92% increase.

MADC to host finalists' lunch
The Melbourne Advertising and Design Club (MADC) will announce its 2012 Awards finalists with a lunch held on 20 September 2012. It will be hosted at Melbourne's The Smith restaurant and is called the 'Bang Bang' MADC Finalists' Lunch, with tickets available from today. The official awards will be held on 4 October 2012 at St Kilda Town Hall.

Wayne Swan joins bmag
Deputy Prime Minister and Treasurer Wayne Swan has joined Brisbane lifestyle publication bmag as a new columnist. Swan will write a column in every issue of bmag, which is delivered free every fortnight to 425,000 households in the Brisbane metropolitan area.
Cartoon Network partners with Sydney Markets
Cartoon Network is teaming up with Sydney Markets again to encourage students across NSW and the ACT to embrace healthy eating habits. The annual Canteen Campaign, which starts on October 15, challenges students to consume the most fresh fruit and vegetables over a four-week period. By purchasing fruit and vegetables from their school canteen during the campaign and collecting token stickers along the way, students go into the running for prizes from Cartoon Network including a 32inch TV, iPads and “The Amazing World of Gumball” show bags.

OzTAM extends Nielsen agreement
OzTAM has extended its contract with Nielsen for the supply of television audience measurement services in the five Australian metropolitan markets. The new agreement takes effect on January 1, 2015, and continues through 2017. Over the course of 2012 the OzTAM panel size will increase from 3,035 homes to 3,500 homes. In addition, 10% of OzTAM’s 3,500 panel homes will have both their TV sets and their PCs metered for viewing of broadcast TV content.
Athlete’s Foot fires ecommerce growth
The Athlete’s Foot has recorded strong ecommerce growth through its partnership with digital marketing agency Netstarter and cloud computing provider Rackspace. The footwear company launched its new Magento enterprise ecommerce website in May, which allowed the ability to extend its in-store value-add services, strengthen its customer service value proposition, promote its franchisees and develop a profitable online store. Since the launch the Athlete’s Foot website has seen a 50% increase in new non brand visits, a 75% increase in monthly visits, an 86& decrease in cost per click and an 11% increase in sales conversions due to non brand searches.

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