Whybin TBWA has appointed Todd McLeay and Toby Talbot to head up its New Zealand operation. The two have history.
Formerly head of operations at APN New Zealand, responsible for its local publishing and digital businesses, McLeay takes over at the agency as CEO. Before that he was CEO of NZ Lotteries, where he worked closely with Talbot who was then executive creative director at DDB.
McLeay said the two aimed to replicate that creative and commercial partership for TBWA's clients.
Talbot, a mult-award winner, returns to New Zealand from Rainey Kelly Campbell Roalfe Y&R in London. His new role at the agency is chief creative officer. His previous local portfolio includes campaign work for Sky TV and Steinlager as well as the Lotteries work.
Whybin TBWA founder Scott Whybin said Talbot's appointment was a coup. "He totally transformed DDB in Auckland and I know he has ambitious plans for Whybin TBWA," he said.
Whybin hailed McLeay as "one of the most consumer-centric business leaders in New Zealand" and said the two men represented "a unique, winning combination".
Andy Blood steps down as executive creative director. Whybin said his contribution over nine years with the firm had been "enormous".