Never mind disruption, Adidas goes for destruction with trainers hidden behind posters

By AdNews | 8 April 2014
 

Businesses talk about disruption, Adidas Australia has gone for destruction with an outdoor campaign backed up by social media.

The sports brand has placed yellow posters around Sydney and Melbourne promoting its ZX Flux shoe, only there's a twist.  It wants you to rip them down.

Behind 10 of the posters poster hides a surprise, revealed once you destroy the marketing collatoral. So what's the surprise?  Have a look at Adidas's @adidasAU and #zxflux. Find a poster, tear it down and win a cushty new pair of ZX Flux shoes.



If you don't win trainers, you can still get in to win some “Adidas swag”.  Simply find a ZX Flux poster, take a creative snap of yourself and socialise it to Adidas' Twitter or Instagram channel (presumably before ripping it down to see if there's anything behind it). Each day 10 of the best photos gets a $50 Adidas voucher.

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