Nestle top marketer David Morgan resigns

By AdNews | 8 November 2013
Nestlé director of corporate communications and marketing services David Morgan.

Nestlé's top marketer, David Morgan, has resigned after a year and a half in the role, AdNews can reveal. The decision was said to be amicable and Morgan will remain at the company until the end of the year.

Morgan joined Nestlé in February 2012 from Standard Chartered Bank in Singapore after the departure of high-profile marketing boss Ian Alwill.

Prior to that, he was chief marketing officer at Foxtel, after spending less than three months at News Limited when the role he was headhunted to handle evaporated in a restructure. Prior to that he had a two-year stint as CMO at BankWest.

In recent months, Morgan had stated that marketers had become bogged down in process management, and were too busy managing agency partnerships to properly do their jobs.

"We're getting stuck in the middle, stuck in operations, stuck in process management," Morgan told the ADMA Global Forum in August.

"We're spending so much time doing things that are not core to our trade of marketing, that it's taken up our ability to do our trade of marketing."

Morgan had repeatedly flagged the need to reallocate marketing resources and reduce duplication to cut the administrative burden on marketers and refocus on strategic thinking.

It is not yet clear what his next move will be.

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