Neo@Ogilvy expands portfolio

By By Wenlei Ma | 29 August 2012

STW's digital media firm Neo@Ogilvy has won a raft of new clients including business from Roche Diagnostics and Swinburne Online.

Neo was appointed by Roche after a pitch to work on its diabetes management brand Accu-Chek in collaboration with Ogilvy Healthworld.

Additionally, Neo has also won campaign work from Swinburne Online, a partnership between Swinburne University of Technology and Seek Learning. NSW Labour Co-Operative also joined Neo's client portfolio.

Roche Diagnostics marketing manager Diabetes Care Connor Holmes said: “Neo demonstrated a true understanding of our unique brand proposition, marrying digital media and creative execution, adding significant strength to our marketing efforts to help drive our business forward in this challenging digital market."

Neo@Ogilvy media director Garth Agius said: “We are delighted to be working with a brand as significant as Roche Diagnostics. As marketers increasingly look for creative digital solutions to deliver outcomes, Neo's experience at the forefront of digital performance media clearly set us apart from our competitors.

“We look forward to establishing great working relationships with all our new clients and assisting them to utilise performance based digital marketing to deliver greater effectiveness and visibility of their media investments.

“With the increasing profile of DSPs the market has been awash with expectation. It's a space that neo has been working in for several years and as such we have the competitive advantage when it comes to achieving the best results.”

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