Naked picks up Kinetic Super

By AdNews | 19 December 2013

Industry super fund Kinetic Super has appointed Naked Communications to its creative and strategy account following a pitch.

Naked will commence work immediately, which includes a “brand evolution project”.

“We loved the energy, the thinking and the creativity that Naked showed in the pitch,” Kinetic Super marketing manager Lynda Cavalera said. “We're excited about working with them to get Australians engaged in and excited about their super.”

Naked Melbourne managing director Tom Ward said: “Kinectic Super has big ambitions in what can often be perceived as a fairly dry category. We think there's a huge opportunity to liven up people's relationship with their super. Kinetic is positioned perfectly to achieve this and we can't wait to help them get there.”

Naked is reinventing itself to a full-service creative agency model under chief executive Carl Ratcliff following the exit of its former senior management, Mike Wilson and Adam Ferrier. The agency had begun life as a media strategy shop but increasingly took on creative clients over the years.

The Sydney office has recently moved into BMF's offices in Pyrmont, uprooting from its foundation offices in Surry Hills. Enero is consolidating its agencies into the Pyrmont space.

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