Naked Communications Melbourne office has extra spring in its step after winning the Hush Puppies and Clarks footwear creative account. The deal builds on its relationship with Pacific Brands. Two other agencies were said to be pitching, the value of the business was undisclosed.
The win is a coup for new Melbourne MD Tom Ward, now a month into the role. “Hush Puppies is a great brand, and we’re excited to be helping to bring a bit of their classic style to more Australian feet," he said. "It’s a great win for Naked Communications Melbourne, and we’re delighted to be working more extensively with our friends at Pacific Brands.”
Tracey Lang, group marketing manager, footwear, sport & outerwear, Pacific Brands, said Naked were "valued partners" and praised its "approach, team and the fresh ideas they presented on Hush Puppies. We’re looking forward to working with them”.
The assignment begins immediately. Naked Communications also looks after communications for the workwear division of Pacific Brands.
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