My Kitchen Rules has once again pummelled its competition Seven's program attracting more than four times as many viewers as Ten's MasterChef: The Professionals.
My Kitchen Rules (MKR) was by far the most watched program last night as the reality competition series commanded 2.12 million metro viewers, according to preliminary OzTam figures. Nationally, the series garnered 3.17 million viewers factoring in regional figures.
The show has been a runaway success this year with Tuesday night the second consecutive evening for the series to top 2 million. In 2012, the program averaged 1.8 million but never surpassed the 2 million threshhold until the finale.
In contrast, MasterChef: The Professionals' (MCP) fortunes are waning. The Ten series is wiltering in the same timeslot under the MKR onslaught. Yesterday, the program was watched by 533,000 metro viewers, a quarter of MKR's audience. Importantly, MCP was pushed down to eighth and 13th on the 16 to 39 and 18 to 49 demographics rankings. It was 20th on the total people table.
A Ten spokesperson said there are no plans to change MCP's timeslot.
Nine has similarly suffered at the hands of MRK's success. The Block, designed to be a key programming flank for the network in the early part of the year, has still not cracked the million mark. Last night, the show remained steady with 952,000 people tuned in after its debut of 950,000 viewers on Monday. The show was a reliable performer for Nine in previous years. It was ranked ninth on Tuesday.
Reality competition programs aside, Seven's Packed to the Rafters benefited from its strong lead-in from MKR and pulled in 1.54 million while Nine's The Big Bang Theory attracted 995,000 people and Ten's NCIS garnered 619,000 viewers.
Across the main channels, Seven convincingly won the night with 31.7% of audience share, followed by Nine with 19%, Ten with 11.9%, the ABC with 11.8% and SBS had 4.2%.
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