mX launches full-scale zombie attack

By By Amy Kellow | 4 October 2012

Commuter newspaper mX will today roll out a stunt in Brisbane transforming its distributors into zombies to promote Movie World's upcoming 'Fright Night' attraction.

The collaborative stunt will see the title dress its distributors as zombies, complete with "authentic" hair and make-up. It promotes Movie World's 'Fright Night' attraction which comprises of mazes, shows and rides and launches on 6 October.

The promotion will take place in Brisbane CBD at nine central transit points between 2-6pm today (4 October).

mX publisher Fiona Mellor said: “This is a really exciting campaign for mX.

“Our dedicated distributors enjoy getting into character like this and they’re really looking forward to getting out on the Brisbane CBD streets among the unsuspecting CBD workers promoting Fright Night on Thursday.

“This is a great example of mX’s adaptability and creativity in building unique client partnerships.”

The stunt rivals one that American television network AMC rolled out in July, which aimed to rally support for The Walking Dead to be aired by satellite provider Dish.

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