NewsLifeMedia has appointed Adconion senior vice president Sam Smith as brand solutions director to drive multi-platform advertising for the publisher.
He will oversee an integrated sales, marketing and creative department across ad solutions from development to execution.
Smith has been with Adconion for the past three years in different roles including as managing director of Smartclip and director of innovation and thought leadership. Prior to that, he's worked at TCO, Yahoo!7 and Ninemsn.
NewsLifeMedia commercial director Miffy Coady said: "A leader in marketing strategy he specialises in delivering and optimising advertising campaigns across all platforms in line with market trends and customer requirements. With his background in driving innovation and the monetisation of multi-screen advertising, Sam's innovative thinking makes him an invaluable addition to the business."
NewsLifeMedia encompasses news.com.au and a suite of over 30 magazines including GQ, Vogue Australia, Delicious and Donna Hay, plus all the corresponding websites and tablet apps.
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