Monty Noble launches agency, wins Pork

Renowned STW creative Monty Noble has emerged at the head of a new creative shop, Noble Brands Worldwide, with Australian Pork Limited as its foundation client.

Noble was executive creative director at STW-owned Shift – formerly The Brand Shop – until late last year.

He has emerged as creative director of the new agency, with former JWT group account director Chris Pinnegar acting as managing director. Both Pinnegar and Noble worked together previously at The Brand Shop.

Late last month, Shift revealed it had parted ways with the Australian Pork account, and that a pitch was underway.

Pinnegar said: “We are absolutely delighted to be working with Australian Pork again. Both Monty and myself had previously worked closely together on the Pork business during our days at The Brand Shop and found it to be a incredibly interesting and rewarding account.”

Australian Pork's general manager of marketing Peter Haydon said: “Chris and Monty created our current advertising campaign. They presented a staged creative evolution that we could simply buy strategically, creatively and say, ‘Right let’s go make that!’

In fact, we have moved straight into production on some of their pitch work. That’s rarer than rocking horse poo in my experience.  We are all really excited about building on our emotional connection and adding further meaning to the Australian Pork brand.”

The agency will handle creative and production duties on the Pork account.

The appointment is effective immediately.

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